The supplement industry continues to evolve rapidly, driven by consumer demands for convenience, efficacy, and innovation. At the 2022 Natural Products Expo West in Anaheim, it was clear that the market is responding to shifting consumer preferences, with new trends and exciting developments.
One of the most noticeable trends at the event was the growing popularity of non-pill supplement formats, such as beverage shots and gummies. These alternatives are no longer limited to traditional energy drinks. Instead, they now cater to a variety of health needs, including sleep, stress management, immunity, and cognitive support. Beverage shots, in particular, are expanding beyond their initial niche and becoming a go-to solution for consumers seeking quick and convenient ways to improve their well-being.
A standout trend in the supplement space is the widespread adoption of gummies, particularly in the hemp CBD sector. While tincture bottles and oils have traditionally been the go-to delivery method for CBD, gummies offer a cleaner, more user-friendly alternative. Consumers no longer need to worry about messy droppers or uncertain dosages—gummies provide a consistent and easy way to experience the benefits of CBD.
The hemp industry, in particular, has embraced rapid innovation. Beyond product formats, there has been a significant push toward greater transparency and quality assurance. QR codes on products now allow consumers to access third-party lab test results, ensuring that the ingredients meet high standards. Additionally, some CBD brands are evolving beyond their core hemp products, creating new supplements that no longer contain hemp at all.
While hemp-based products dominate the spotlight, the broader supplement industry is also witnessing the introduction of new ingredients and innovative uses for familiar ones. From adaptogens to probiotics, the variety of ingredients being incorporated into products continues to grow, with many companies looking outside traditional sources for inspiration.
In the wake of the Covid-19 pandemic, there has been an increased focus on nootropic supplements that address stress, sleep issues, and anxiety—particularly products aimed at improving mood. As people continue to prioritize mental well-being, these supplements have seen a surge in demand.
Expo West 2022 highlighted not only the latest trends in supplements but also the industry’s ability to adapt and innovate in response to consumer needs. The evolution of product formats, ingredients, and health benefits is a testament to the dynamic nature of the supplement market, one that continues to push boundaries and explore new possibilities.
If you’re looking to keep up with the latest trends in supplements, this year’s Expo West was a clear indicator that the industry is thriving and will continue to offer exciting products for years to come.
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