In 1994, Howard Schiffer experienced a moment that would shape the rest of his life. Working in the natural products industry, he was approached by a relief organization seeking donations of vitamins for families in Southern California affected by an earthquake. This request sparked an idea in Schiffer’s mind—a simple yet profound realization that essential nutrients could be life-changing and even life-saving. That moment became the foundation of Vitamin Angels, an organization committed to providing vital nutrition to vulnerable women and children around the globe.
For the past 30 years, Vitamin Angels has been on a mission to tackle malnutrition by supplying essential vitamins and nutrients to those who need them most. What started as a small initiative has now grown into an international effort that reaches over 71 million women, infants, and young children across approximately 65 countries each year.
Schiffer reflects on his journey, saying, “There are so many global health challenges that would require billions of dollars and years of research to find a solution, but for malnutrition, we can fix that today.” The work of Vitamin Angels is a testament to the power of simple nutrition. Over the years, the organization has seen firsthand the incredible difference these nutrients can make in a child’s life. From improving cognitive development to reducing illness, good nutrition helps children grow up healthier, stronger, and more capable of thriving.
Looking ahead, Vitamin Angels has ambitious goals. By 2033, the organization aims to double its impact, reaching 140 million women and children annually with life-changing nutritional supplementation. With the support of thousands of local leaders, community centers, and free clinics around the world, Vitamin Angels is making a meaningful difference every day.
The importance of nutrition cannot be overstated. Schiffer emphasizes, “Good nutrition allows children to reach their full potential, both mentally and physically. It reduces sickness, improves school performance, and increases lifetime earning potential. Nutrition is a foundational step toward a healthier world.”
Since 2006, SupplySide has been a proud supporter of Vitamin Angels, helping to fund their efforts and expand their reach. Through their charitable donations, SupplySide has helped Vitamin Angels provide nutritional support to over 1.3 million women and children.
As we celebrate 30 years of progress, Vitamin Angels continues to inspire change and bring hope to communities worldwide. If you want to support their mission, there are many ways to get involved and help make a lasting impact.
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